What is IDFA and is IDFA going away?

IDFA Changes and Mobile Gaming: A Survival Guide idfa IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile idfa Yesterday Apple killed the IDFA without killing the IDFA, by taking it out of the depths of the Settings app where almost no-one could find it —

idfa Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as